Pokémon GO game as a pull factor in new target market acquisition for tourism places and local stakeholders
Mitsche, Nicole (2017) Pokémon GO game as a pull factor in new target market acquisition for tourism places and local stakeholders. In: UNSPECIFIED, 24th May 2017, Sunderland.
| Item Type: | Conference or Workshop Item (Lecture) |
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| Depositing User: Nicole Mitsche |
Identifiers
| Item ID: 10302 |
| URI: http://sure.sunderland.ac.uk/id/eprint/10302 |
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| Date Deposited: 21 Jan 2019 16:00 |
| Last Modified: 09 Jul 2022 03:30 |
| Author: |
Nicole Mitsche
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University Divisions
Faculty of Business, Law and TourismFaculty of Business, Law and Tourism > Sunderland Business School
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