The UK Ceramic Marketing Strategy in response to globalization.

Ewins, Neil (2013) The UK Ceramic Marketing Strategy in response to globalization. In: 2013 Conference of Historical Analysis and Research in Marketing (CHARM), 30 May - 2 Jun 2013, Copenhagen Business School, Denmark.

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Abstract

Also based on my current research, the 2013 Conference of Historical Analysis and Research in Marketing (CHARM) have accepted my research paper on UK ceramics and globalization.

My paper has also been accepted for publication in their Proceedings, to be published at the time of the Conference.

Item Type: Conference or Workshop Item (Paper)
Additional Information: The Conference on Historical Analysis and Research in Marketing (CHARM) celebrates its 30th Anniversary during 2013. CHARM involves scholars from business, marketing, social science, and humanities who take part in interdisciplinary research from all around the globe. The intention of CHARM is to take a critical look back into marketing's past and forward into its future. Typically, papers are included from a variety of marketing cultures and histories.
Subjects: Glass and Ceramics > Ceramics
Divisions: Creative and Cultural Practices Beacon > Art and Design Workstream
Related URLs:
Depositing User: Ashleigh Little
Date Deposited: 04 Apr 2013 08:17
Last Modified: 16 Mar 2017 04:37
URI: http://sure.sunderland.ac.uk/id/eprint/3721

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