Function or Purpose? The Chimera of Criticality in Marketing Pedagogy

Barkas, Linda, Wharton, Karen and Rafferty, Victoria (2016) Function or Purpose? The Chimera of Criticality in Marketing Pedagogy. In: Chartered Marketing Institute, July 2016, Northumbria University.

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Item Type: Conference or Workshop Item (Paper)
Subjects: Business and Management > Marketing
Business and Management
Divisions: Faculty of Business, Law and Tourism
Depositing User: Linda Anne Barkas
Date Deposited: 30 May 2017 14:55
Last Modified: 30 May 2017 14:55
URI: http://sure.sunderland.ac.uk/id/eprint/7302

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