Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

[img] Microsoft Word
abs/10.1080/0267257X.2013.833776 - Published Version
Restricted to Repository staff only

Download (103kB) | Request a copy
Item Type: Article
Subjects: Business and Management > Marketing
Business and Management
Divisions: Faculty of Business, Law and Tourism
Depositing User: Janet Ward
Date Deposited: 16 May 2018 12:33
Last Modified: 16 May 2018 12:33
URI: http://sure.sunderland.ac.uk/id/eprint/8088

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year