Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds.

Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.

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Item Type: Article
Divisions: Faculty of Business, Law and Tourism
Depositing User: Wendy Tasker
Date Deposited: 17 Oct 2017 17:37
Last Modified: 17 Oct 2017 17:37
URI: http://sure.sunderland.ac.uk/id/eprint/8199

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