Is student engagement the to create a transformative marketing curriculum?

Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Business, Law and Tourism
Depositing User: Wendy Tasker
Date Deposited: 17 Oct 2017 17:51
Last Modified: 17 Oct 2017 17:51
URI: http://sure.sunderland.ac.uk/id/eprint/8202

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