Digital Marketing: A Practical Approach 3e

Charlesworth, Alan Digital Marketing: A Practical Approach 3e. Routledge, Abingdon and New York. ISBN 978-1-138-03956-8

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Item Type: Book
Uncontrolled Keywords: Digital Marketing, Digital customers, Viral marketing, Content marketing, Influencers, Affiliate marketing, Attribution, Digital marketing objectives, Search engine optimization, Website development, E-commerce, Advertising online, Programmatic advertising, Search advertising, Network advertising, Landing pages, Email marketing, Marketing on social media, Metrics and analytics
Subjects: Business and Management > Business
Business and Management > Business and Management
Business and Management > E-Commerce
Business and Management > Marketing
Divisions: Faculty of Business, Law and Tourism
Depositing User: Alan Charlesworth
Date Deposited: 19 Feb 2018 14:02
Last Modified: 19 Feb 2018 14:02
URI: http://sure.sunderland.ac.uk/id/eprint/8789

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