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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

A Revisit of the Concept of Interactivity and its Dimensions

Wang, H and Nadda, Vipin (2015) A Revisit of the Concept of Interactivity and its Dimensions. International Journal of Online Marketing, 5 (4). pp. 84-109. ISSN 2156-1753

Item Type: Article
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More Information

Depositing User: Barry Hall

Identifiers

Item ID: 9602
Identification Number: https://doi.org/10.4018/IJOM.2015100105
ISSN: 2156-1753
URI: http://sure.sunderland.ac.uk/id/eprint/9602
Official URL: https://www.igi-global.com/article/a-revisit-of-th...

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Catalogue record

Date Deposited: 31 May 2018 08:38
Last Modified: 31 May 2018 08:38

Contributors

Author: H Wang
Author: Vipin Nadda

University Divisions

Faculty of Business, Law and Tourism

Subjects

Tourism

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