“We are here to help you”: understanding the role of careers and employability services in UK universities

Fotiadou, Maria (2021) “We are here to help you”: understanding the role of careers and employability services in UK universities. Text & Talk. ISSN 1860-7349

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This paper examines the language used by careers services in UK universities. Using a combination of critical discourse analysis and corpus linguistics methods and tools, the analysis of 2.6 million words collected from 58 UK university websites shows that the services highlight the quantity and variety of resources and assistance offered to Higher Education (HE) students. In addition, the close analysis of linguistic data brings to light a commonly used semantic pattern where the services act as the enablers of the students’ self-beneficiary actions. The main idea communicated in these webpages is that if HE students want to succeed in the graduate job market they need to prepare for the world of work, follow instructions and develop their employability. This course of action is presented by UK universities as natural or common sense. The interpretation and evaluation of linguistic patterns that emerge from the corpus-based analysis challenges the notion of employability and its association with the idea of ‘empowering’ young people to successfully compete in the graduate job market.

Item Type: Article
Uncontrolled Keywords: Philosophy, Linguistics and Language, Communication, Language and Linguistics
Divisions: Faculty of Education and Society > School of Education
SWORD Depositor: Publication Router
Depositing User: Publication Router
Date Deposited: 10 May 2021 13:22
Last Modified: 10 May 2021 13:22
URI: http://sure.sunderland.ac.uk/id/eprint/13209
ORCID for Maria Fotiadou: ORCID iD orcid.org/0000-0003-4945-0267

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