Abstract

Narratives about the discovery of one’s favourite artist are popular discussion topics among adult pop music fans, as are narratives of rediscovery later in life, suggesting that memory and nostalgia are powerful forces that can repeatedly draw fans back to that affective moment when they first discovered, and perhaps rediscovered, their idols. The impact of cultural influences like pop music during the formative period of adolescence cannot be underestimated. Such early identifications with pop music icons enable some adolescents to then carry those attachments with them their entire lives, forming lifelong fandoms. Through an ethnographic investigation into one such fan community, adult female fans of ’80s heart throbs Duran Duran, this research focuses on ‘mature’ pop fans in an effort to explore an enduring and lifelong fandom that is deeply communal, entrenched in a worldwide network of other fans. Of particular interest is the way in which fans connect via a hybrid of online and offline interactions, as well as how the resulting interaction mix generates complex dynamics and hierarchies.
While this research focuses on Duran fan culture, fans of other teen idols were surveyed for comparative purposes, in particular bands that also experienced a resurgence of success after announcing a ‘reunion’, including Take That and the Backstreet Boys. Parallels are also drawn to the lifelong loyalty expressed by fandoms of other artists who were not teen-pop pinups, such as David Bowie (Stevenson 2009) and R.E.M. (Bennett 2010), whose now ‘post-popular’ music (Hills 2010) has seen continued popularity among cult audiences for almost four decades.