Abstract

The abstract and aims of the research are to explore a key element of the changing nature of the global higher education environment. The purpose of this work is to critically analyse a key factor affecting the Sunderland Business School MBA programme and its provision as part of the postgraduate portfolio. The needs and aspirations of our student community are key to the development of any successful programme yet all too often we pay less attention to the views and opinions of our students whilst at the same time recognising their importance as one of our key stakeholders.

This research will examine and critically evaluate the needs and aspirations of MBA students who have studied on the Programme in Sunderland. It will also draw upon the experiences and views of MBA Directors associated with the European Federation of Management Development (EFMD). It is intended that this review will inform the future development of the Sunderland MBA programme to ensure its relevance as part of the Faculty offering and to ensure its currency in the wider HE market.