Abstract

Students? difficulty to deal effectively with real-life business problems, questions the effectiveness of current practice and requires the adoption of a different teaching approach. To address this problem at undergraduate level, this paper proposes a pedagogical model that promotes intentional learning, action learning and cooperative learning and suggests a switch from passive to active learning environment. The model aims to help students develop all necessary managerial skills by collaboratively and actively participating in the learning process through the use of printed and real-time business case studies, as well as simulations, games & role-play(SGRP).