Abstract

The electric vehicle (EV) market is developing rapidly, while the complexity of the market is growing along with the growing prosperity of the market, continuous technology innovation, and frequent policy adjustments. As a leading pioneer in the electric vehicle market, Tesla's development trends have had a significant impact on the market and other companies in the market. Tesla's price cut may especially affect the brand positioning of other companies in the industry, and they follow its price cut strategy, leading to a price war in the whole market. It urges them to adjust their strategies to maintain their market position and profitability. Therefore, the paper elaborates and focuses on Tesla's financial data from 2021 to 2023 and price reduction strategies, and uses key financial indicators, such as revenue growth, cash flow, and return on investment, to predict the future development trajectory of Tesla. This paper, through Tesla's financial analysis and future trends, provides reference and guidance fo