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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Radio with pictures: Radio visualization in BBC national radio

Berry, Richard (2013) Radio with pictures: Radio visualization in BBC national radio. The Radio Journal, 11 (2). pp. 169-184. ISSN 1476-4504

Item Type: Article

Abstract

It is popular to claim that radio has always had pictures – the ones listeners created in their own minds – and this is often seen as one of the medium’s greatest strengths. The process of visualization of radio in the digital age has most often focused on how producers can fill the screen of the various devices through which we receive radio today. This article focuses on the other ways in which radio is visualized online, in a process that deploys transmedia storytelling techniques. It looks at specific examples and explores the way in which these transmedia techniques build relationships with the audience, strengthen brands and create opportunities for broadcasters to tell stories in ways never before possible.

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More Information

Depositing User: Richard Berry

Identifiers

Item ID: 5210
Identification Number: https://doi.org/10.1386/rjao.11.2.169_1
ISSN: 1476-4504
URI: http://sure.sunderland.ac.uk/id/eprint/5210
Official URL: http://www.ingentaconnect.com/content/intellect/rj...

Users with ORCIDS

ORCID for Richard Berry: ORCID iD orcid.org/0000-0002-2372-1316

Catalogue record

Date Deposited: 17 Dec 2014 15:28
Last Modified: 18 Dec 2019 15:37

Contributors

Author: Richard Berry ORCID iD

University Divisions

Faculty of Arts and Creative Industries
Faculty of Arts and Creative Industries > School of Media and Communications

Subjects

Media > Radio

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