Is student engagement the to create a transformative marketing curriculum?
Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)
Item Type: | Conference or Workshop Item (Paper) |
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Depositing User: Wendy Tasker |
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Item ID: 8202 |
URI: http://sure.sunderland.ac.uk/id/eprint/8202 |
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Date Deposited: 17 Oct 2017 17:51 |
Last Modified: 03 May 2023 03:30 |
Author: | Yvonne Dixon-Todd |
Author: | Janet Ward |
Author: | N Coates |
University Divisions
Faculty of Business, Law and TourismFaculty of Business, Law and Tourism > Sunderland Business School
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