SURE

Alan Charlesworth is the module leader for our undergraduate and postgraduate Digital Marketing modules and also teaches marketing strategy at postgraduate level. After a varied commercial career, mainly in retail management, Alan studied as a 'mature' student at the University of Sunderland, gaining a BA Business Studies followed by a Certificate in Education teaching qualification. His master’s degree is in Marketing from the University of Northumbria. Alan has been involved in what is now referred to as 'digital marketing' as a practitioner, consultant, trainer and educator since 1996, and has published a number of very successful books in the subject. These include, 'DigitalMarketing: A Practical Approach', 'Online Marketing: A Customer-Led Approach', ‘The Digital Revolution' and ‘Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?’ which has been included on the website of Harvard Business Publishing Education to pair with Harvard Business case studies which are promoted to thousands of faculty and professionals worldwide. His books have achieved global sales and have been translated into a number of languages including German and Portuguese. Alan's popular digital marketing website - which supports his teaching and books - has received visitors from over 150 countries.