Abstract: This study, undertaken in North East England, examines the way in which discourses around masculinity are reflected and reproduced in amateur boxing. With the decline of heavy industry, young men have had to seek other ways of expressing their masculinity. Boxing clubs provided a setting in which the hegemony of masculinity in the area could be practiced. A more inclusive environment began to develop in boxing clubs, however, and young men had to find alternative methods of expressing their masculinity while maintaining hegemonic control. One of the means by which they did this was to use boxing in an entrepreneurial way.