The University of Sunderland has joined the British Academy of Film and Television Arts (BAFTA) albert education partnership to teach students the importance of creating sustainable content – a move which has been welcomed by wildlife legend and British TV icon, Sir David Attenborough.

The initiative aims to tackle the environmental impact of the screen industries by equipping lecturers at UK universities with learning materials, industry case studies, customised tools, and support in order to integrate an ‘Applied Skills for a Sustainable Screen Industry’ module into pre-existing courses.

Now, students on Sunderland’s MA Media Production (Film and Television) programme will be the first to benefit from this specialist content as part of the Production Management module. It will teach them topics such as the science of climate change, the global impact of a changing climate, the environmental impact of the film and TV industries, sustainable production practices and creating content with a strategic environmental purpose.