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Charlesworth, Alan Digital Marketing: A Practical Approach 3e. Routledge, Abingdon and New York. ISBN 978-1-138-03956-8

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Abstract
Item Type: Book
Uncontrolled Keywords: Digital Marketing, Digital customers, Viral marketing, Content marketing, Influencers, Affiliate marketing, Attribution, Digital marketing objectives, Search engine optimization, Website development, E-commerce, Advertising online, Programmatic advertising, Search advertising, Network advertising, Landing pages, Email marketing, Marketing on social media, Metrics and analytics
Depositing User: Alan Charlesworth
URI: https://sure.sunderland.ac.uk/id/eprint/8789

Further Details

More Information

Uncontrolled Keywords
Digital Marketing, Digital customers, Viral marketing, Content marketing, Influencers, Affiliate marketing, Attribution, Digital marketing objectives, Search engine optimization, Website development, E-commerce, Advertising online, Programmatic advertising, Search advertising, Network advertising, Landing pages, Email marketing, Marketing on social media, Metrics and analytics
Depositing User
Alan Charlesworth

Identifiers

Item ID
8789
ISBN
978-1-138-03956-8

Users with ORCIDS

Catalogue record

Date Deposited
19 Feb 2018 14:02
Last Modified
03 Jun 2025 15:15

Contributors

Author
Alan Charlesworth

University Divisions

Faculty of Business and Technology > School of Business, Management and Tourism
Faculty of Business and Technology

Subjects

Business and Management > Business
Business and Management > Business and Management
Business and Management > E-Commerce
Business and Management > Marketing

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