Charlesworth, Alan Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press, New York. ISBN 978-1-63157-764-2
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Abstract
The tale of The Emperor’s New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen’s cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.
| Item Type: | Book |
|---|---|
| Uncontrolled Keywords: | digital marketing, digital transformation, e-commerce, Internet marketing, marketing on social media, online marketing, social media advertising, social media marketing, social media, viral marketing |
| Depositing User: | Alan Charlesworth |
| URI: | https://sure.sunderland.ac.uk/id/eprint/8790 |
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Uncontrolled Keywords
digital marketing, digital transformation, e-commerce, Internet marketing,
marketing on social media, online marketing, social media advertising, social media marketing, social media, viral marketing
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8790
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978-1-63157-764-2
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Date Deposited
19 Feb 2018 14:02
Last Modified
03 Jun 2025 15:15
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Alan Charlesworth
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