Pokémon GO game as a pull factor in new target market acquisition for tourism places and local stakeholders

Mitsche, Nicole (2017) Pokémon GO game as a pull factor in new target market acquisition for tourism places and local stakeholders. In: UNSPECIFIED, 24th May 2017, Sunderland.

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Item Type: Conference or Workshop Item (Lecture)
Divisions: Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > School of Business
Depositing User: Nicole Mitsche
Date Deposited: 21 Jan 2019 16:00
Last Modified: 18 Dec 2019 16:07
URI: http://sure.sunderland.ac.uk/id/eprint/10302

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