Role of Social Media in Tourism

Nadda, Vipin K., Dadwal, Sumesh Singh, Mulindwa, Dirisa and Vieira, Rubina (2015) Role of Social Media in Tourism. In: Handbook of Research on Global Hospitality and Tourism Management. IGI Global, pp. 1318-1339. ISBN 9781466686069

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Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Item Type: Book Section
Additional Information: ** From Crossref via Jisc Publications Router
Divisions: University of Sunderland in London
SWORD Depositor: Publication Router
Depositing User: Publication Router
Date Deposited: 12 Mar 2020 12:01
Last Modified: 12 Mar 2020 12:01

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