Differences in nature relatedness, pro-environmental attitudes and pro-environmental behaviours: The role of urban and nature place preferences

Wilkie, Stephanie (2019) Differences in nature relatedness, pro-environmental attitudes and pro-environmental behaviours: The role of urban and nature place preferences. In: Valuing Nature Conference, 28 & 29 October 2019, London.

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Abstract

Place preference can represent the role of place in an individual’s self-concept. This study explored its influence on nature-relatedness and pro-environmental attitudes and behaviours. Online participants (N = 212) self-categorized as having an urban or nature place preference. The nature preference group reported higher nature relatedness, pro-environmental attitudes and more pro-environmental behaviors. Encouragingly, the moderately strong link between nature relatedness, pro-environmental attitudes and behaviours existed irrespective of preference. The findings may be useful for behaviour change and nature engagement strategies focused on urban residents. Place preference can efficiently differentiate individuals so that potentially the most effective behaviour change strategy can be invoked. It may be nature-relatedness centred messages could be more effective for those with a nature preference, while pragmatic messages might be better suited to an urban preference.

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Health Sciences and Wellbeing
Faculty of Health Sciences and Wellbeing > School of Psychology
Depositing User: Stephanie Wilkie
Date Deposited: 10 Oct 2019 10:09
Last Modified: 18 Dec 2019 16:08
URI: http://sure.sunderland.ac.uk/id/eprint/11189

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