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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Globalization and the UK Ceramic Industry [Research Portfolio]

Ewins, Neil (2017) Globalization and the UK Ceramic Industry [Research Portfolio]. Two book chapters and a monograph.

Item Type: Other


Research portfolio comprising:

Book Chapter:
Ewins, Neil (2015) Globalization and the UK Ceramic Industry (c1990-2010). In: Topographies of the Obsolete: Exploring the Site Specific and Associated Histories of Post-Industry. Bucks New University and Bergen Academy of Art & Design. ISBN 9780992693114

Book Chapter: Ewins, Neil (2017) The UK marketing strategy in response to globalization c1990-2010. In: The Ceramic Reader. Bloomsbury. ISBN 9781472584427

Ewins, Neil (2017) Ceramics and Globalization: Staffordshire Ceramics, Made in China. Bloomsbury. ISBN 9781474289917

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More Information

Additional Information: This portfolio consists of two book chapters, and a monograph published by Bloomsbury Academic in 2017. Ewin’s research has explored various impacts of globalisation on the UK ceramic industry, historically centred in the North Staffordshire region. In a period of great change,the research traced how ceramic production has responded to globalisation in both familiar and unexpected ways. Although major manufacturers such as Wedgwood and Royal Doulton began to move production to cheaper labour markets in East Asia, others remained, or even returned production to England, once it became clear that outsourcing was adversely affecting the brand value and customer perception of their products.Ewin’s publications have explored the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interviewevidence of manufacturers, retailers and a ceramic designer. His detailed research has shown thatalthough the surface designs of UK ceramics invariably reflect diverse cultural and stylisticinfluences, a notion of authenticity often still resides in the place and context in which the ceramicproduct was originally made. The meaning of the product cannot always be created by skilfulmarketing and branding. Ironically, the demand for ceramics manufactured in England has steadily increased in Eastern markets, as these countries have become wealthier.Overall, Ewin’s research demonstrates the way UK ceramics remains a complex example of how anindustry has responded to globalisation due to issues of supply and demand, and ties to heritage,imagined or otherwise. The research has highlighted deeper cultural issues, beyond the physicalshift of production to other regions, which potentially has huge ramifications on UK manufacturing futures.
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Depositing User: Leah Maughan


Item ID: 12496

Users with ORCIDS

ORCID for Neil Ewins: ORCID iD

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Date Deposited: 28 Aug 2020 15:18
Last Modified: 27 May 2021 11:14


Author: Neil Ewins ORCID iD

University Divisions

Faculty of Arts and Creative Industries > School of Art and Design

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