Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Dairy Producers

Zhai, Yuan and Watson, Derek (2020) Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Dairy Producers. The Market: International Journal of Business. ISSN 2547-9202 (In Press)

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2021 YUAN ZHAI Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Dairy Producers.docx - Accepted Version

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Abstract

Abstract:
In 2013 the Chinese Government introduced the One Belt One Road strategy. This nationwide strategy is aimed at Chinese business to invest globally. However, China’s dairy products have been hindered due to breeches is food standards, and in consequence waned international confidence. This paper examines China’s dairy industry strategy to export and identifies key initiatives, historical blockers and what steps are being taken to reinforce the export of its dairy products. The paper looks at food producers, in which a cross section of 15 representatives of the Inner Mongolian Food Federation who represent 15,000 members were interviewed via semi structured interview questions via thematic analysis. The results reveal that many organisations operate without a recognised international certified food standard and whilst wanting to export their produce, have mainly focused on their domestic markets. The paper concludes with commercial recommendations to stay local or go global.

Item Type: Article
Uncontrolled Keywords: Culture, Food Safety Systems, Globalisation, Strategy,
Subjects: Business and Management > Business
Business and Management > Business and Management
Culture
Divisions: Faculty of Business, Law and Tourism > School of Business
Depositing User: Derek Watson
Date Deposited: 22 Sep 2020 13:41
Last Modified: 22 Sep 2020 13:41
URI: http://sure.sunderland.ac.uk/id/eprint/12566
ORCID for Derek Watson: ORCID iD orcid.org/0000-0002-1944-3544

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