Accommodation decision-making during the COVID-19 pandemic: Complexity insights from Greece

Pappas, Nikolaos and Glyptou, Kyriaki (2020) Accommodation decision-making during the COVID-19 pandemic: Complexity insights from Greece. International Journal of Hospitality Management. ISSN 0278-4319 (In Press)

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Abstract

With the remaining ambiguity around COVID-19 effective treatment, the decision-making process for 2020 tourists remains fraught with complexity. Drawing from a sample of 385 permanent Athenian residents, the study explores the decision-making attributes driving their accommodation purchasing preferences in times of increased uncertainty. The complex dynamics are investigated using fuzzy-set Qualitative Comparative Analysis. A complementary analysis evaluates the size effect of the examined conditions using Necessary Condition Analysis. In total, four solutions are
generated concerning: (i) health and safety; (ii) the price-quality nexus; (iii) risk aspects; and (iv) quality related health and safety. The study contributes towards the initiation of the theoretical discourse on the foundations of the exploration of tourists’ accommodation choice triggers and dilemmas in times of pandemics. The results inform market intelligence with regard to accommodation-related customer priorities, perceptions and intentions during the pandemic which lay several important
managerial implications for the accommodation industry.

Item Type: Article
Subjects: Tourism > Hospitality
Divisions: Faculty of Business, Law and Tourism > School of Tourism
Depositing User: Nikolaos Pappas
Date Deposited: 20 Nov 2020 14:42
Last Modified: 20 Nov 2020 14:42
URI: http://sure.sunderland.ac.uk/id/eprint/12808

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