Strategies for Developing a Remote Destination: The Sharing Economy in Local Communities

Djumrianti, Desloehal and Osseo-Asare, Augustus E. (2021) Strategies for Developing a Remote Destination: The Sharing Economy in Local Communities. Journal of Environmental Management and Tourism, 12 (1). pp. 154-166. ISSN 2068-7729

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Abstract

This study investigates the concept of sharing economy in the strategic development of a local community into a remote tourism destination, using a case study methodology. The overarching aim is to better understand how the application of the notion of sharing economy can help develop a locality as a remote destination.The locality in this study is ‘Pahawang’, South Lampung, Indonesia – a beautiful coral and marine tourism established by the local community. A mix of observationaland semi-structured interviews techniques were used to collect primary data relating to various themes e.g. strategies for using natural resources in Pahawang, traditional properties for enhancing the local economic, and the multiplier effects of tourism to the locals in Pahawang. Based on the empirical findings emanating from the thematic primary data analysis, we conclude by proposing a strategic sharing economy framework for the development of Pahawang as a remote tourism destination - it addresses six critical factors: cooperations among stakeholders; compactness of local women; support for the ‘ibu-ibu’ in public kitchens in providing meals; involvement of tourists in the local societies’ lives as a natural attraction; training local guides to make them more professional; and the strategic role of the Indonesian Government.

Item Type: Article
Additional Information: Dr Desloehal Djumrianti Lecturer, Tourism, Department of Business Administration, Sriwijaya State Polytechnic, Palembang, South Sumatra, Indonesia. Tel: +62 (0)813 6753 3109 Email: djumrianti@ymail.com Dr Augustus E. Osseo-Asare Senior Lecturer, Strategy, Faculty of Business, Law and Tourism, University of Sunderland, St Peter’s Way, Sunderland, SR6 0DD, UK. Tel: +44 (0)1915152347 Email: augustus.osseo-asare@sunderland.ac.uk ORCID: https://orcid.org/0000-0001-7079-9418 ; Scopus ID: 8509643600
Uncontrolled Keywords: Strategy, Sharing Economy, Local Communities
Subjects: Business and Management > Business and Management
Tourism > Tourism
Culture
Divisions: Faculty of Business, Law and Tourism
Related URLs:
Depositing User: Augustus Osseo-Asare Jr
Date Deposited: 25 Jun 2021 11:00
Last Modified: 25 Jun 2021 11:00
URI: http://sure.sunderland.ac.uk/id/eprint/13636
ORCID for Augustus E. Osseo-Asare: ORCID iD orcid.org/0000-0001-7079-9418

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