Offering UK named degrees abroad is a significant part of universities’ business. The literature identifies transnational education (TNE) partnerships as presenting challenges expressed through the lens of multiple stakeholders. This article is unique by adopting a qualitative investigation as experienced by the often under-represented lens of the in-country TNE lecturer giving them a voice. The discussion and findings draw on interviews with Singaporean lecturers delivering a range of business-related UK degree programmes. The study examines a franchise model using themes emerging from the literature relating to context/environment, teaching approach, self-confidence and students. The findings identify challenges of communication, delivery content, confidence and process. To address these challenges and improve the franchise experience, the paper concludes by presenting a Transnational Education Delivery Model, identifying process and operations embedded in a mutually supportive framework assisting staff in both institutions