Youth work has, in its long history, been characterised by a balance of both emancipatory principles and elements of social control (Jeffs and Banks, 1999). This article will consider the new technological landscape and the ethical questions which are to be confronted as tech companies, backed by governments increasingly innovate products which can surveil, track and persuade. The literature suggests that dubious practices, have and are, being rolled out in the name of security which bypasses democratic discussion and legal process. The article suggests that all citizens including, policymakers, practitioners and young people need to educate themselves to be able to navigate this new complex technological environment.