Abstract

The challenges of Covid-19 and the impact on students and staff and wider cannot be understated. This paper provides reflections on the experiences of a UG Business and Marketing programme from 2 differing perspectives: the Academic and the Student. This is a working paper, based on initial analysis of qualitative data. The full results of the semi-structured interviews will be presented at the Conference.

At the start of the pandemic the focus was student and staff welfare, followed by student experience and attainment. Suddenly everything moved to remote learning. There were many positives, e.g., technological advancements and digital upskilling, but also issues for student engagement and attainment. This research provides reflections on this.