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Business Continuity and Strategic Resilience in High-Context Cultures: A Case if an Asian Insurance

Kittipoomwong, Pongsathon and Salamzadeh, Yashar (2023) Business Continuity and Strategic Resilience in High-Context Cultures: A Case if an Asian Insurance. Journal of Entrepreneurship and business resilience, 6 (1). pp. 45-65. ISSN 2956-0721

Item Type: Article


The study analyses Thenextgen Advisory, an insurance intermediary located in Penang, Malaysia, with a specific emphasis on its franchise model and innovative sales strategies. The findings have shown five problematic areas - systems and processes, culture, human capital, leadership styles, and organisational climate - which require strategic decisions and practices to maintain dynamic capabilities in the face of environmental changes while also accessing qualitative resources. To achieve strategic resilience, the implementation of matrix structures to transform organisational processes is pivotal in this case. This involves focusing on open communication systems, technological diversity, interactive control, and embracing low-context cultures to foster adaptive innovation and clear communication. The use of affective commitment and integrated transformational leadership styles is critically suggested to inspire employees with organisational purposes. These strategies will enable the organisation to sustain its dynamic capabilities during environmental changes while achieving superior competitive advantages.

Available under License Creative Commons Attribution.

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More Information

Uncontrolled Keywords: Matrix Structure, Dynamic Capabilities, Cultural Diversity, Affective Commitment, Integrated Transformational Leadership, Technological Responsiveness.
Related URLs:
Depositing User: Yashar Salamzadeh


Item ID: 16323
ISSN: 2956-0721
Official URL:

Users with ORCIDS

ORCID for Yashar Salamzadeh: ORCID iD

Catalogue record

Date Deposited: 17 Jul 2023 12:41
Last Modified: 17 Jul 2023 12:41


Author: Yashar Salamzadeh ORCID iD
Author: Pongsathon Kittipoomwong

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management

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