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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Black Female Entrepreneurs’ Digital Readiness: The Way Forward

Salamzadeh, Yashar and Okpanum, Ijeoma (2023) Black Female Entrepreneurs’ Digital Readiness: The Way Forward. In: British Academy of Management annual conference 2023, 01 & 05-06 Sep 2023, University of Sussex, Brighton. (Submitted)

Item Type: Conference or Workshop Item (Paper)


The 21st century has brought new digital opportunities involving the integration of human and technological capabilities for more efficient products that meet the needs of today’s society, which has revolutionised traditional interdependencies among businesses. Despite the opportunities presented by digitisation, many minority-owned businesses struggle to adopt a digital business model in the United Kingdom. Therefore, this research aims to understand black female entrepreneurs' digital readiness in the United Kingdom. The study explicitly explores cause-and-effect relationships using a mixed method approach – semi-structured interviews and the Fuzzy DEMATEL method. In so doing, we gain a deeper understanding of the specific challenges and barriers affecting the digital readiness of these entrepreneurs. The output of this mixed-method study will provide practical insights for policymakers, which is instrumental in designing inclusive policies and strategies focused on enhancing the performance of ethnic minority-owned businesses and the long-term national economic impact.

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More Information

Depositing User: Yashar Salamzadeh


Item ID: 16441
Official URL:

Users with ORCIDS

ORCID for Yashar Salamzadeh: ORCID iD

Catalogue record

Date Deposited: 09 Aug 2023 08:59
Last Modified: 09 Aug 2023 08:59


Author: Yashar Salamzadeh ORCID iD
Author: Ijeoma Okpanum

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management > Business and Management
Business and Management

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