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Why Don’t Digital Businesses Enter Fintech Industry? A Study on Root Causes of Fintech Avoidance

Salamzadeh, Yashar and Adekunle, Oludayo (2024) Why Don’t Digital Businesses Enter Fintech Industry? A Study on Root Causes of Fintech Avoidance. In: British Academy of Management Conference 2024, 02-06 September 2024, Nottingham Trent University, Nottingham, UK. (Submitted)

Item Type: Conference or Workshop Item (Paper)


Past research shows that most of the Fintech industry players are either big corporate banks or technological companies which have started their main business model on FinTech. However, it seems that many other businesses in digital ecosystem avoid entering this field as a new entrant. On the current research we started the study with an in-depth literature review to recognize the main clusters of current academic research on Fintech, which its result is shared below. On the next step, we plan to have some interviews with FinTech experts to list the challenges on each of the identified clusters. Finally, we will approach the digital businesses to share their perception on those challenges through a Fuzzy DEMATEL approach. The output will be (1) ranking of the main challenges and (2) the cause-and-effect relationship between those challenges. These outputs can be used for policy development in reducing the above-mentioned barriers and challenges.

Fintech Paper- BAM24-Revised version.pdf

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More Information

Depositing User: Yashar Salamzadeh


Item ID: 17678
Official URL:

Users with ORCIDS

ORCID for Yashar Salamzadeh: ORCID iD

Catalogue record

Date Deposited: 25 Jun 2024 09:43
Last Modified: 25 Jun 2024 09:45


Author: Yashar Salamzadeh ORCID iD
Author: Oludayo Adekunle

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management

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