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MSME technology adoption, entrepreneurial mindset and value creation: a configurational approach

Cunningham, James A., Damij, Nadja, Modic, Dolores and Olan, Femi (2023) MSME technology adoption, entrepreneurial mindset and value creation: a configurational approach. The Journal of Technology Transfer, 48. pp. 1574-1598. ISSN 1573-7047

Item Type: Article


For micro, small and medium-sized enterprises (MSMEs) technology adoption provides a basis to accelerate their growth ambitions and to enhance their value-creation activities for disruptive and competitive purposes. However, we have a limited understanding of how MSMEs engage in new technology adoption for value-creation purposes. Integrating the determinants of technology adoption and entrepreneurial mindset—cognition and opportunity recognition—the purpose of our paper is to examine what factors determine MSME technology adoption. Set in the Danube region of Europe we focus on MSMEs in the automotive, electronics and IT sectors that are traditionally characterized by the relatively rapid uptake of high-performance computing (HPC). As a new technology, HPC combines infrastructure and applications that are highly complex and can be deployed in an array of contexts to address market-based opportunities. Employing fuzzy set qualitative comparative analysis, we find the potential presence of a complementary relationship between the technological, organisational, and environmental factors and the entrepreneurial mindset for technology adoption among MSMEs for value creation. We find that cognition is not a necessary condition for technology adoption and opportunity recognition is. Furthermore, we unveil that opportunity recognition combined with organisational or environmental factors can enable technology adoption among MSMEs.

Available under License Creative Commons Attribution.

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More Information

Uncontrolled Keywords: Entrepreneurial mindset · Digital technology adoption · Opportunity recognition · Cognition · High-performance computing · Value creation
Depositing User: Nadja Damij


Item ID: 17854
Identification Number:
ISSN: 1573-7047
Official URL:

Users with ORCIDS

ORCID for Nadja Damij: ORCID iD
ORCID for Dolores Modic: ORCID iD
ORCID for Femi Olan: ORCID iD

Catalogue record

Date Deposited: 08 Jul 2024 11:40
Last Modified: 08 Jul 2024 11:45


Author: Nadja Damij ORCID iD
Author: Dolores Modic ORCID iD
Author: Femi Olan ORCID iD
Author: James A. Cunningham

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management > Business and Management

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