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Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach

Pattinson, Steven, Damij, Nadja, El Maalouf, Nicole, Bazi, Saleh, Elsahn, Ziad, Hilliard, Rachel and Cunningham, James (2023) Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach. Industrial Marketing Management. ISSN 0019-8501

Item Type: Article


In this conceptual paper we explore the problem of how firms balance profit considerations against their contribution to society and the environmental. We theorize how firms build networks that support green transition, enabling them to reconfigure processes that match sustainability goals and maintain profitable. We explore how building networks for green transition supports firms' transition to more sustainable approaches that support the adoption of, and transition to, green strategies. We extend current theorization of how firms build multi-level B2B networks that support green transition that benefits society and the environment. We suggest three propositions that support the development of a multi-level, multi-value model for building green innovation networks. We identify four critical success factors - embedding technological diversity, developing knowledge sharing mechanisms, embracing open innovation strategies, overcoming resistance to change, − that support this process and help firms overcome value creation frictions and deliver multi-value benefits to society (people) and the environment (planet), whilst enabling firms to make a profit. Our conclusion outlines our contribution and highlights areas for future research.

Available under License Creative Commons Attribution.

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Uncontrolled Keywords: Green transition, Green innovation, B2B, network, Multi-level, Multi-value
Depositing User: Nadja Damij


Item ID: 17855
Identification Number:
ISSN: 0019-8501
Official URL:

Users with ORCIDS

ORCID for Nadja Damij: ORCID iD

Catalogue record

Date Deposited: 08 Jul 2024 11:36
Last Modified: 08 Jul 2024 11:45


Author: Nadja Damij ORCID iD
Author: Steven Pattinson
Author: Nicole El Maalouf
Author: Saleh Bazi
Author: Ziad Elsahn
Author: Rachel Hilliard
Author: James Cunningham

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management > Business and Management

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