People Not Profit (Melanie, March 2020) is a screenprint produced in collaboration with Ross Millard, permanently installed at POPRecs, Sunderland. The work reproduces Churchill's iconic portrait Melanie, March 2020, overlaid with the text "People Not Profit", a phrase drawn from the campaign language of Keep Our NHS Public. First installed in April 2023 to coincide with Churchill's solo exhibition at the venue, the screenprint remains in situ as a permanent fixture. It functions both as an artwork and as a statement of political solidarity, situating the image within the ongoing public debate around NHS funding and the future of healthcare in the UK.