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Mohd Isa, Salmi, Salamzadeh, Yashar and Juhar, Suzaliza (2026) Behind the Scenes: Adoption of Digital Government Mobile Apps Services by Malaysians. In: New media and technology management. MMU Press, Malaysia, pp. 143-175. ISBN 978-629-7709-41-3

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Abstract

Abstract

The Malaysian government is dynamically following digital transformation to boost public services through mobile apps, aiming to streamline processes and increase accessibility. Despite the potential benefits, the adoption of government mobile apps in Malaysia remains low. Many factors contribute to this, including limited ICT diffusion, disproportions in internet infrastructure and low digital literacy rates. This chapter explores these issues and examines factors influencing the use of mobile apps for government services, including Performance Expectancy (PE), Facilitating Conditions (FC), Social Influence (SI), Effort Expectancy (EE), and Privacy Concerns (PC). It also investigates into Behavioural Intentions (BI) and actual usage behaviours among Malaysians, providing insights into their intentions regarding government mobile app usage. Additionally, the chapter investigates the impact of age and gender on the relations between key determining factor and behavioural intentions in Malaysia’s e-government landscape.

Item Type: Book Section
Depositing User: Yashar Salamzadeh
URI: https://sure.sunderland.ac.uk/id/eprint/20571

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Item ID
20571
ISBN
978-629-7709-41-3

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ORCID for Yashar Salamzadeh

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Date Deposited
27 Jul 2026 09:42
Last Modified
27 Jul 2026 09:42

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Author
Salmi Mohd Isa
Author
Suzaliza Juhar

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