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Behind the Scenes: Adoption of Digital Government Mobile Apps Services by Malaysians

Mohd Isa, Salmi, Salamzadeh, Yashar and Juhar, Suzaliza (2026) Behind the Scenes: Adoption of Digital Government Mobile Apps Services by Malaysians. In: New media and technology management. MMU Press, Malaysia, pp. 143-175. ISBN 978-629-7709-41-3

Item Type: Book Section

Abstract

The Malaysian government is dynamically following digital transformation to boost public services through mobile apps, aiming to streamline processes and increase accessibility. Despite the potential benefits, the adoption of government mobile apps in Malaysia remains low. Many factors contribute to this, including limited ICT diffusion, disproportions in internet infrastructure and low digital literacy rates. This chapter explores these issues and examines factors influencing the use of mobile apps for government services, including Performance Expectancy (PE), Facilitating Conditions (FC), Social Influence (SI), Effort Expectancy (EE), and Privacy Concerns (PC). It also investigates into Behavioural Intentions (BI) and actual usage behaviours among Malaysians, providing insights into their intentions regarding government mobile app usage. Additionally, the chapter investigates the impact of age and gender on the relations between key determining factor and behavioural intentions in Malaysia’s e-government landscape.

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More Information

Depositing User: Yashar Salamzadeh

Identifiers

Item ID: 20571
ISBN: 978-629-7709-41-3
URI: https://sure.sunderland.ac.uk/id/eprint/20571
Official URL: https://www.mmupress.com/books/new-media-and-techn...

Users with ORCIDS

ORCID for Yashar Salamzadeh: ORCID iD orcid.org/0000-0002-6917-2754

Catalogue record

Date Deposited: 27 Jul 2026 09:42
Last Modified: 27 Jul 2026 09:42

Contributors

Author: Yashar Salamzadeh ORCID iD
Author: Salmi Mohd Isa
Author: Suzaliza Juhar

University Divisions

Faculty of Business and Technology > School of Business, Management and Tourism

Subjects

Business and Management > Business and Management

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