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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Intangibles - enhancing access to cities’ cultural heritage through interpretation

Mitsche, Nicole, Vogt, Franziska, Knox, Dan, Cooper, Ian, Lombardi, Patrizia and Ciaffi, Daniela (2013) Intangibles - enhancing access to cities’ cultural heritage through interpretation. International Journal of Culture, Tourism and Hospitality Research, 7 (1). ISSN 1750-6182

Item Type: Article


Purpose - The purpose of this research is to utilize commodification for the conservation and promotion of cultural heritage in cities by developing interpretative strategies, specifically enabling access to intangible cultural heritage through its tangible parts

Design/methodology/approach - Three case studies were conducted in the cities of Amsterdam, Genoa and Leipzig through a workshop cycle with destination and local tourism stakeholders and citizen representatives to develop interpretative strategies for the cities

Findings - The paper identifies tangible and intangible cultural heritage of the three cities, and integrates them into stories and outlines the development of an interpretative strategy for destinations independent from, but aligned with, the current marketing and positioning strategy development level

Research limitations/implications - Future research should examine the integration process of interpretative strategies and heritage interpretation of cultural heritage in marketing strategies and in particular focus on the intangible aspects.

Originality/value - The article integrates and highlights the value of intangible cultural heritage and interpretation of cultural heritage in general for marketing purposes through the development of an interpretative strategy improving access to destinations cultural heritage supporting destination management. The article adds to the research discussion of the commodification of cultural heritage.

Full text not available from this repository.

More Information

Depositing User: Michelle Marshall


Item ID: 3445
ISSN: 1750-6182
Official URL:

Users with ORCIDS

ORCID for Nicole Mitsche: ORCID iD

Catalogue record

Date Deposited: 31 Jan 2013 14:05
Last Modified: 09 Jul 2022 03:30


Author: Nicole Mitsche ORCID iD
Author: Franziska Vogt
Author: Dan Knox
Author: Ian Cooper
Author: Patrizia Lombardi
Author: Daniela Ciaffi

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School


Tourism > Tourism

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