Greek history and the Greek landscape jointly made up the myth of cotemporary Greece. The country's classical past and its historic and cultural continuity through the unaltered landscape defined the identity of the modern Greek state. These same elements –history and landscape– provided the foundation for Greece's entry to a new sector of economic activity that began during the country's post-War modernization period: tourism, a global industry in which Greece was to play an important role at a global scale. Tourism is by definition an extrovert activity that presupposes regular contact with the "other", being in touch with the new and adapting to it as well as a continuous (re)configuration of identity. In architectural terms, a constant remaking of the built landscape.