"Generation C" and audio media: a cross-cultural analysis of differences in media consumption in four European countries

Starkey, Guy, Gazi, Angeliki, Dimitrakopoulou, Dimitra and Cordeiro, Paula (2014) "Generation C" and audio media: a cross-cultural analysis of differences in media consumption in four European countries. Participations: Journal of Audience and Reception Studies, 11 (2). pp. 239-257. ISSN 1749-8716

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Despite common circumspection often attaching to technological determinism, academic paradigms which identify elements of cause and effect between the implementation of technological innovation and changes in patterns of audience consumption of media content, suggest audience behaviour among early adopters of such new technology to be worthy of at least cautious analysis. Within this framework, the present comparative study focuses on four European countries to analyse audio media consumption patterns among young people. The age group of young adults between 18-34 is often located within that psychographic group characterized as ‘Generation C’ because of their higher propensity to include ‘early adopters’ of new communication technologies, and the established medium of radio. This paper aims to contribute to the academic discussion regarding the use of audio media, with emphasis on the radio, by young and heavy media users who are daily using interactive media and networks to communicate, interact, work or entertain themselves. It further situates its conclusions within wider contexts of technological innovation and audience interaction.

Item Type: Article
Subjects: Media > Radio
Media > Television
Divisions: Faculty of Arts and Creative Industries > School of Media and Communications
Related URLs:
Depositing User: Guy Starkey
Date Deposited: 16 Mar 2015 14:33
Last Modified: 30 Sep 2020 11:03
URI: http://sure.sunderland.ac.uk/id/eprint/5295

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