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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Marketing Hospitality Industry in an Era of Crisis

Pappas, Nikolaos (2015) Marketing Hospitality Industry in an Era of Crisis. Tourism Planning & Development, 12 (3). pp. 333-349. ISSN 2156-8316

Item Type: Article


The article examines and evaluates Greek hotels' marketing strategies during recession. It focuses on the investigation of hospitality practices during crisis, marketing strategies and innovation, development of competitive advantage, use of information technology (IT) for marketing, and the influential links between them. It also examines the impacts of accommodation category and geographical type of hotel. The research is based on a nationwide e-mail survey to hospitality managers/owners (N = 914). The results reveal the significant effort put into production cost minimisation, the direct effect of this on marketing strategies, the strong enterprising focus on marketing innovation, and the impact of the use of IT for marketing purposes, whilst the accommodation category has a greater impact on the examined constructs than does geographical type. The conceptualisation adopted provides recommendations for hospitality owners and managers along with a better understanding of the aspects contributing to hospitality marketing in a period of recession and political instability.

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Depositing User: Nicholas Pappas


Item ID: 6448
Identification Number:
ISSN: 2156-8316
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Catalogue record

Date Deposited: 08 Jul 2016 15:02
Last Modified: 06 Feb 2020 10:27


Author: Nikolaos Pappas

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School


Tourism > Hospitality

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