Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Pappas, Nikolaos (2016) Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29. pp. 92-103. ISSN 0969-6989

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Item Type: Article
Subjects: Tourism > Tourism
Divisions: Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > School of Business
Depositing User: Nikolaos Pappas
Date Deposited: 12 Aug 2016 08:23
Last Modified: 18 Dec 2019 15:39
URI: http://sure.sunderland.ac.uk/id/eprint/6488

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