Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.
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Official URL: http://dx.doi.org/10.1080/0267257X.2013.833776
| Item Type: | Article |
|---|---|
| Depositing User: | Wendy Tasker |
| URI: | https://sure.sunderland.ac.uk/id/eprint/8199 |
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8199
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Date Deposited
17 Oct 2017 17:37
Last Modified
03 Jun 2025 15:14
Contributors
Author
Mike Saren
Author
Tracey Harwood
Author
Janet Ward
Author
Alladi Venkatesh
