Is student engagement the to create a transformative marketing curriculum?
Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)
| Item Type: | Conference or Workshop Item (Paper) |
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| Depositing User: Wendy Tasker |
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| Item ID: 8202 |
| URI: http://sure.sunderland.ac.uk/id/eprint/8202 |
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| Date Deposited: 17 Oct 2017 17:51 |
| Last Modified: 18 Dec 2019 15:42 |
| Author: | Yvonne Dixon-Todd |
| Author: | Janet Ward |
| Author: | N Coates |
University Divisions
Faculty of Business, Law and TourismFaculty of Business, Law and Tourism > School of Business
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