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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Digital Marketing: A Practical Approach 3e

Charlesworth, Alan Digital Marketing: A Practical Approach 3e. Routledge, Abingdon and New York. ISBN 978-1-138-03956-8

Item Type: Book
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Uncontrolled Keywords: Digital Marketing, Digital customers, Viral marketing, Content marketing, Influencers, Affiliate marketing, Attribution, Digital marketing objectives, Search engine optimization, Website development, E-commerce, Advertising online, Programmatic advertising, Search advertising, Network advertising, Landing pages, Email marketing, Marketing on social media, Metrics and analytics
Depositing User: Alan Charlesworth


Item ID: 8789
ISBN: 978-1-138-03956-8
Official URL:

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Date Deposited: 19 Feb 2018 14:02
Last Modified: 18 Dec 2019 16:05