Abstract

This chapter will explore how the rejection of the claims for equality are represented in the technology of the twenty-first century, but at the same time embody the language of a pre-feminist world and can thus be seen to at once empower and restrict feminist discourse. In this way, the crisis in gender relations is one that emerges in the 1990s in Westernised contexts and continues to develop into the twenty-first century, contributing to the emergence of a Fourth Wave of feminist action. As such, “crisis” is employed in this chapter to explore how various small events, seemingly insignificant in isolation, have been raised to public notice through social media to enhance the emergence of Fourth Wave Feminism in the last ten years.