‘Just Because You Play a Guitar and Are from Nashville Doesn’t Mean You Are a Country Singer’: The Emergence of Medium Identities in Podcasting

Berry, Richard (2018) ‘Just Because You Play a Guitar and Are from Nashville Doesn’t Mean You Are a Country Singer’: The Emergence of Medium Identities in Podcasting. In: Podcasting: New Aural Cultures and Digital Media. Palgrave MacMillan, Basingstoke, pp. 15-33. ISBN 9783319900568

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Abstract

Official URL: https://www.palgrave.com/us/book/9783319900551#

Abstract

This chapter seeks to assert that podcasts are a distinct media form and that although they might exhibit a ‘radioness’, they should be treated as a medium in their own right. This distinctiveness has been achieved over time through a process in which podcasters have asserted their own media identity. The chapter maps this development process using business models and a survey of practising podcasters, concluding that a new lens of ‘podcast studies’ is required to fully appreciate the nuances of this medium.