Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.
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Alo, Obinna, Wright, Olasumbo, Rehman, Mohsin Abdur, Arslan, Ahmad, Choudrie, Jyoti and Danby, Paula (2025) The user experience of voice assistants in retailing: a qualitative comparative study. Qualitative Market Research. ISSN 1352-2752