Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Pappas, Nikolaos (2016) Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29. pp. 92-103. ISSN 0969-6989

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Depositing User: Nicholas Pappas

Identifiers

Item ID: 6488

Identification Number: https://doi.org/10.1016/j.jretconser.2015.11.007

ISSN: 0969-6989

URI: http://sure.sunderland.ac.uk/id/eprint/6488

Official URL: http://www.sciencedirect.com/science/article/pii/S...

Users with ORCIDS

ORCID for Nikolaos Pappas: orcid.org/0000-0002-8838-017X

Catalogue record

Date Deposited: 12 Aug 2016 08:23

Last Modified: 03 Jun 2025 15:13

Contributors

Author:

Nikolaos Pappas

University Divisions

Faculty of Business and Technology > School of Business, Management and Tourism
Faculty of Business and Technology

Subjects

Tourism > Tourism

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• Marketing strategies, perceived risks, and consumer trust in online buying behaviour. (deposited 11 Jul 2016 08:37)
  • Marketing strategies, perceived risks, and consumer trust in online buying behaviour. (deposited 12 Aug 2016 08:23) [Currently Displayed]