Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Pappas, Nikolaos (2016) Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29. pp. 92-103. ISSN 0969-6989

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Depositing User: Nicholas Pappas

Identifiers

Item ID: 6488

Identification Number: https://doi.org/10.1016/j.jretconser.2015.11.007

ISSN: 0969-6989

URI: http://sure.sunderland.ac.uk/id/eprint/6488

Official URL: http://www.sciencedirect.com/science/article/pii/S...

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Date Deposited: 12 Aug 2016 08:23

Last Modified: 18 Dec 2019 15:39

Contributors

Author:

Nikolaos Pappas

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School

Subjects

Tourism > Tourism

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• Marketing strategies, perceived risks, and consumer trust in online buying behaviour. (deposited 11 Jul 2016 08:37)
  • Marketing strategies, perceived risks, and consumer trust in online buying behaviour. (deposited 12 Aug 2016 08:23) [Currently Displayed]