Marketing strategies, perceived risks, and consumer trust in online buying behaviour
Pappas, Nikolaos (2016) Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29. pp. 92-103. ISSN 0969-6989
Item Type: | Article |
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Depositing User: Nicholas Pappas |
Identifiers
Item ID: 6488 |
Identification Number: 10.1016/j.jretconser.2015.11.007 |
ISSN: 0969-6989 |
URI: http://sure.sunderland.ac.uk/id/eprint/6488 | Official URL: http://www.sciencedirect.com/science/article/pii/S... |
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Date Deposited: 12 Aug 2016 08:23 |
Last Modified: 03 Jun 2025 15:13 |
Author: |
Nikolaos Pappas
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University Divisions
Faculty of Business and Technology > School of Business, Management and TourismFaculty of Business and Technology
Subjects
Tourism > TourismActions (login required)
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