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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Marketing strategies, perceived risks, and consumer trust in online buying behaviour

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Pappas, Nikolaos (2016) Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29. pp. 92-103. ISSN 0969-6989

Item Type: Article
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Depositing User: Nicholas Pappas

Identifiers

Item ID: 6488
Identification Number: https://doi.org/10.1016/j.jretconser.2015.11.007
ISSN: 0969-6989
URI: http://sure.sunderland.ac.uk/id/eprint/6488
Official URL: http://www.sciencedirect.com/science/article/pii/S...

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Date Deposited: 12 Aug 2016 08:23
Last Modified: 18 Dec 2019 15:39

Contributors

Author: Nikolaos Pappas

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School

Subjects

Tourism > Tourism

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